Personalized member engagement and acquisition solutions that drive action while reducing overall costs.

Healthcare

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Each of your members is unique with different health histories, communication preferences and emotional triggers that affect action. The member experience is essential. You need to be personal and relevant to achieve elevated STAR ratings, yet also reduce cost per acquisition. With many innovative campaigns to execute, including high-touch member onboarding, chronic disease screenings and RX adherence, for example, this can be a challenge. How can you develop personalized member engagement and acquisition plans for each member persona that drives action while also reducing the overall cost? Dialog Direct can help. Our Member Engagement and Acquisition solutions provide value along the entire member journey to achieve lower claims and increase STAR ratings.

Our Healthcare Member Engagement and Acquisition Solutions

Member and Customer Insights

  • Member Data Analysis
  • Member Segmentation
  • Persona Development
  • Multichannel, Multi-Touch Campaign Management

Member and Customer Acquisition

  • Path to Purchase Strategy Development
  • Lead Generation
  • Lead Qualification
  • Lead Nurturing
  • Member Acquisition (Licensed and Non-Licensed)
  • Seminar Marketing

Member and Customer Care

  • Member Retention
  • Wellness Program Management
  • Benefits Management
  • Telemedicine/Telecare

Back Office Support

Who We Work With

Health Plans

Specialty Health Companies

Pharmacy Benefit Managers

Healthcare Exchange

Healthcare Organizations

You’ll enjoy benefits that include:

  • Reduced claims
  • Lifted 5 STAR ratings
  • Lower cost per acquisition
  • Increased member engagement

Value

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Dialog Direct Delivers:

  • HIPAA Compliance
  • SSAE-16
  • CMS
  • Six Sigma-Certified
  • PCI-DSS 3.2

Case Study

Customer Objective

Lower cost per conversion and increase marketing effectiveness.

Dialog Direct Solution

Utilize Dialog Direct Healthcare Integrated Marketing Solution, including: Data Analysis, Campaign Management, Digital Marketing and Engagement Center Support (licensed agents and lead qualification).

Results

  • Lowered acquisition cost by 23%
  • Increased mail response rates by 118%
  • Increased engagement center lead flow by 41%
  • Increased overall enrollment conversion by 5%