Better support of your customer and dealer networks translate to a better customer experience.

Automotive

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Dialog Direct’s nearly 40 years of automotive marketing service/sales experience is deeply rooted in the automotive and automotive aftermarket industry, working with the majority of well-known automotive brands. We work with various aspects of the ownership lifecycle, from vehicle sales and marketing, to dealer operations, service and customer follow-up. Our understanding of how the manufacturers and dealerships work, and how consumers buy, differentiates Dialog Direct from other suppliers in our industry.

What We Do

Better support of your customer and dealer networks translate to a better customer experience.

  • eCommerce Ordering and Fulfillment of Point-of-Sale Materials, Catalogs, Literature, Premiums, Signage and Training Materials for Dealers and Customers
  • Personalized Prospect and Vehicle Owner Multi-Channel Marketing and Campaign Management
  • Contact Center Sales and Service Support for Dealers and Consumers
  • Owner Retention Programs, Recall Notifications, Service Reminders
  • Product Introduction and Launch Support
  • Extended Service Contract Marketing and Administration
  • Appointment Setting
  • Social Media Brand Monitoring/Marketing
  • Text Message Customer Service/Reminders
  • Emergency roadside assistance service

Value

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We provide a number of unique advantages:

  • One integrated, end-to-end automotive solution focused on the outcome
  • Detroit-based headquarters in close proximity to the heart of the industry
  • Automated allocation process for individual dealership characteristics, driving both cost efficiency and dealer satisfaction
  • Resources with deep OEM and dealership experience

You’ll enjoy benefits that include:

  • More service revenue
  • Increased market share
  • Reduced cost per acquisition
  • Enhanced dealer relationships
  • Better customer experience, loyalty and brand integrity
  • Increased response rates

See what we are all about!

  • Meet our specialized automotive team
  • Hear about our experience and results
  • See our call center

Case Study

Vehicle Service Contracts

Objective

Improve direct marketing response rate and sales closing rates.

Solution

Implement a trigger-based approach that captures when a prospect experiences a critical life event. Generate personalized communications addressing the individual need of the prospect.

Results

  • Increased response rate by 46%
  • Increased sales closing by 8%
  • Generated $1.5 million in incremental sales