Strategically targeted, designed and executed marketing campaigns that generate more clicks, calls and revenue.

Digital and Direct Marketing

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Dialog Direct has more than 30 years of experience producing award-winning digital and direct marketing solutions. Our full end-to-end capabilities start with sourcing, standardizing, appending and segmenting targeted lists. Our in-house creative team designs, and our large print and fulfillment center prints, mails and tests hard-hitting campaign materials that build ongoing relationships to generate more clicks, more calls and more revenue for your brand.

What can digital and direct marketing do?

  • Variable digital print
  • Email
  • SMS
  • Personalized video, print and PURLs
  • Direct mail and literature
  • Lettershop and finishing
  • Custom kitting and consolidation
  • Creative design and development
  • Inbound and outbound Contact Center
  • Event-triggered marketing
  • ePublishing
  • Bulk distribution
  • Pick/Pack fulfillment
  • Product sampling

Learn more about our marketing services

Contact Us

Dialog Direct helps market to what speaks to the individual, not the masses, through personalized multichannel communications.

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Variable digital print direct mail pieces speak to the individual buyer personas with targeted content and graphics.

marketing-personas

How do we benefit your business?

 

Global Resources

Both a Xerox Premier Partner and a member of IPN Global, with 200 worldwide facilities, we have access to global resources as well as the latest trends and technologies to help your business become more successful.

 

Higher Conversions

Data analytics, predictive modeling and lead scoring eliminate low probability prospects, further improving cost effectiveness and response rates.

 

On-Demand Printing

Web-to-print and print-on-demand applications allow users to create effective, mass-customized communications that leverage automation throughout the design, approval, creation and fulfillment process.

Our end-to-end process is powered in-house by teams of marketing and data professionals dedicated to the hitting your marketing goals.

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Noteworthy Awards:

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  • 1st place Target award (Automotive) featuring direct mail with 28% response rate
  • World Excellence Award: Outstanding global marketing services partner
  • Best Practice Award: PODi, Best Case Study for Digital School That Rocks! Campaign; 26% increase in response

Objective

Increase enrollment in healthcare plans through direct mail program.

How did we do it?

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Results

  • Improved Response Rates by 200%
  • Age-in campaign response improved by 700%
  • $600,000 in savings for production and postage costs
  • Cost per lead and cost per enroll reduced.