Mark is shopping for insurance plans. With all of the choices available, the decision seems complicated. However, we already know which message will convert, what product he will buy, and which agent will sell the plan before the conversation even takes place.
Want to know how?
We can predict the message, purchase type and the sales agent most likely to convert by applying predictive data analytics.
By leveraging historical data tied together with third-party data, we paint a detailed picture of your buyer personas. From that information, we can determine:
- Which customer will purchase
- What product they will purchase
- What message they will respond to
- Which customers will churn
What can data analytics do?
- Recognize patterns and behaviors for more effective messaging
- Execute on integrated campaigns with our start to finish solutions
- Plan persona-specific campaigns based on habits and preferences
- Deliver critical insights that continuously enhance the process
Learn more about our Dialog Analytics services
What does this mean for your business?
Less Cost and Risk
Why spend money on leads unlikely to convert? Attract the right people with the messages likely to convert.
More Potential Revenue
Uncover lifetime value by persona and recognize up-sell and cross-sell opportunities.
Save At-Risk Groups
The needs of your customers are always changing as are their life stages. Recognize and respond to these changes before they affect your customer relationship.
The world leader in electronic security solutions and home automation needed to increase new business by supplying the best qualified leads to more than 3,000 field sales reps in more than 100 local markets in the U.S. and Canada. In addition to lead generation, they needed to market directly to targeted consumers in the U.S. and Canada using direct mail and telemarketing.
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