HIGHLAND PARK, MICH. – (November 10, 2015) – Dialog Direct, a data-driven marketing solutions and customer experience provider, announced that it has completed a merger and acquisition of Michigan-based HealthLOGIX and Dallas-based Kramer Direct. The acquisition supports Dialog Direct’s strategic focus on the healthcare industry and will further strengthen and expand Dialog Direct’s marketing services capabilities.
“The highly synergistic combination of these three companies will further improve the business outcomes of healthcare organizations by focusing on the quality of the customer experience throughout the entire customer journey,” said Doug Kearney, president and CEO of Dialog Direct. “Our combined core competencies help identify, develop and grow lasting relationships with a member-centric approach in the four key areas of new member acquisition, welcome and ongoing engagement services, plan administrative services and wellness programs.”
The acquisitions will further expand Dialog Direct’s presence in the Health Insurance vertical, giving it exposure to many small to medium sized healthcare plans as well as allow significant cross-sell opportunities to Dialog Direct’s growing client list. Today, Dialog Direct represents more than 100 different health plans and providers.
The combined entities produce more than $210 million in annual revenue supported by more than 5,000 employees (more than 3,000 in Michigan) in 16 locations.
In support of their positive momentum, Dialog Direct intends to continue the HealthLOGIX and Kramer Direct names. Similarly, Dialog Direct does not plan any immediate changes to their team or organizational structure.
READ: Dialog Direct Completes Merger and Acquisition of Allegra Direct Communications
HealthLOGIX is a price leader for the production and distribution of health insurance ID Cards, Enrollment Kits, EOBs and Statements. Its steadfast commitment to the provision of quality products and exceptional service has propelled HealthLOGIX to the forefront of the insurance industry. Its online solutions allow health plan clients to manage and audit materials with immediate results and approval allowances. Please visit www.healthlogixonline.com or call (916)346-5479 for more information.
About Kramer Direct
Since 1985, the Kramer Direct team has provided pre-qualified direct mail leads and prospect lists to the insurance and financial industries. Kramer Directs solutions include turn-key lead mailer programs, specialized mailers and targeted drip campaigns. Its solutions are supported by “Lead Tracker,” an online system that delivers leads daily and offers sophisticated management and lead tracking tools. For more information, call 888-572-6373 or visit our website at www.kramerdirect.com.