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Streamlined Production And Mailing Solution Saved $200,000 on Postage For Leading Pharmaceutical Company

Service: Trade Fulfillment
Industry: Pharmaceutical

01Need

  • Distribution of brand-specific marketing information to HCPs as requested through the leading pharmaceutical company Inside Sales Efforts
  • Provide requested branded materials in a cost-efficient and timely manner considering the many variations of multi-branded requests. Many off-set version of OEs and Tabs in inventory

02 | Solution

Designed and implemented streamlined production and mailing solution

  • Improved single/multi brand sort sequence to gain collation efficiency
  • Redesigned cover letter to also serve as custom pick list
  • Consolidated items to simplify insertion process
  • All items printed in on-demand environment
  • Mail via DHL solution to increase speed to market

03 | Results

  • Save $50,000 per year on offset print, storage, freight
  • Save $200,000 per year on postage
  • Faster delivery time to HCPs

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