Service: Trade Fulfillment
Industry: Pharmaceutical
01 | Need
- Distribution of brand-specific marketing information to HCPs as requested through the leading pharmaceutical company Inside Sales Efforts
- Provide requested branded materials in a cost-efficient and timely manner considering the many variations of multi-branded requests. Many off-set version of OEs and Tabs in inventory
02 | Solution
Designed and implemented streamlined production and mailing solution
- Improved single/multi brand sort sequence to gain collation efficiency
- Redesigned cover letter to also serve as custom pick list
- Consolidated items to simplify insertion process
- All items printed in on-demand environment
- Mail via DHL solution to increase speed to market
03 | Results
- Save $50,000 per year on offset print, storage, freight
- Save $200,000 per year on postage
- Faster delivery time to HCPs
