Leading Automotive Company Achieved Annual Savings of $250,000 with Website Allocation Process

Service: Trade Fulfillment
Industry: Automotive


  • Distribution of Retailer Education & Training (RE&T) materials to dealers and field sales personnel
  • Materials: Source Books, Product Portfolios, Frontline, Product Information Books, Pocket Cards, DVDs, Job Aids
  • Provide a more cost-effective ordering system and reduce number of orders needed

02 | Solution

  • Developed a website allocation process
  • Integrated into mail management system
  • Push quantities based on dealer Sales Consultant/Sales Manager counts

03 | Results

  • 90% never placed an additional order
  • Annual savings of $250,000
  • Increased dealer satisfaction

More from Dialog Direct