Service: Consumer Direct Marketing
Industry: Automotive
01 | Problem
- Leading automotive company ESP direct contact program designed to sell vehicle extended service contracts
- Improve direct marketing response while reducing marketing budget
02 | Solution
- Improved file segmentation to eliminate more low-probability prospects
- Introduced more relevant product imaging
- Modified copy including stronger call to action
- Used more recognizable corporate logo vs. product-specific logo
03 | Results
- Reduced annual mail volume 15%
- $329,000 cost savings
- Increased response rate 26%
- $4.8 million incremental revenue