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Consumer Direct Marketing Increased Response Rate By 26% and Increased Revenue by $4.8 Million

Service: Consumer Direct Marketing
Industry: Automotive

01 | Problem

  • Leading automotive company ESP direct contact program designed to sell vehicle extended service contracts
  • Improve direct marketing response while reducing marketing budget

02 | Solution

  • Improved file segmentation to eliminate more low-probability prospects
  • Introduced more relevant product imaging
  • Modified copy including stronger call to action
  • Used more recognizable corporate logo vs. product-specific logo

03 | Results

  • Reduced annual mail volume 15%
    • $329,000 cost savings
  • Increased response rate 26%
    • $4.8 million incremental revenue

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