Consumer Direct Marketing Increased Response Rate by 26% and Increased Revenue by $4.8 Million

Service: Consumer Direct Marketing
Industry: Automotive

01 | Problem

Leading automotive company ESP direct contact program designed to sell vehicle extended service contracts
Improve direct marketing response while reducing marketing budget

02 | Solution

Improved file segmentation to eliminate more low-probability prospects
Introduced more relevant product imaging
Modified copy including stronger call to action
Used more recognizable corporate logo vs. product-specific logo

03 | Results

Reduced annual mail volume 15%
- $329,000 cost savings
Increased response rate 26%
- $4.8 million incremental revenue

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