Service: Trade Fulfillment
Industry: Automotive
01 | Need
- Determine print quantities for vehicle catalogs – by nameplate for dealers and auto shows/events
- Provide dealers with appropriate catalog supplies while avoiding unnecessary expenditures – scrap/additional press time
02 | Solution
- Developed an allocation website that allows dealers to adjust the OEM’s recommended quantities to their specific need
- Linked a “Just-in-Time” print application that allows Dialog Direct to digitally print small runs after initial allocations are exhausted
03 | Results
- Approximately 80% offset print, 20% POD
- $750,000 annual savings
- Availability to update content as needed
- 95% dealer utilization