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Allocation Website Resulted in $750,000 Annual Savings For Leading Automotive Company

Service: Trade Fulfillment
Industry: Automotive

01Need

  • Determine print quantities for vehicle catalogs – by nameplate for dealers and auto shows/events
  • Provide dealers with appropriate catalog supplies while avoiding unnecessary expenditures – scrap/additional press time

02 | Solution

  • Developed an allocation website that allows dealers to adjust the OEM’s recommended quantities to their specific need
  • Linked a “Just-in-Time” print application that allows Dialog Direct to digitally print small runs after initial allocations are exhausted

03 | Results

  • Approximately 80% offset print, 20% POD
  • $750,000 annual savings
  • Availability to update content as needed
  • 95% dealer utilization

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