Service: Trade Fulfillment
Industry: Automotive

01 | Need

• Determine print quantities for vehicle catalogs – by nameplate for dealers and auto shows/events
• Provide dealers with appropriate catalog supplies while avoiding unnecessary expenditures – scrap/additional press time

02 | Solution

• Developed an allocation website that allows dealers to adjust the OEM’s recommended quantities to their specific need
• Linked a “Just-in-Time” print application that allows Dialog Direct to digitally print small runs after initial allocations are exhausted

03 | Results

• Approximately 80% offset print, 20% POD
• $750,000 annual savings
• Availability to update content as needed
• 95% dealer utilization