Services: Consumer Direct Marketing
Industry: Automotive
01 | Problem
- Leading automotive company ESP direct contact program designed to sell vehicle extended service contracts
- Improve direct marketing response rate and sales closing rates
02 | Solution
- Implemented a “trigger-based” approach
- Designed system to capture when prospect experienced critical events
- Product service/repair, price concern
- Generated personalized communication addressing individual prospect’s needs
03 | Results
- Increased response rate by 46%
- Increased sales closing rate 8%
- Generated $1,500,000 in incremental sales