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Personalized Communication with Customer Increased Response Rate By 46 % and Generated $1.5 Million in Incremental Sales for Leading Automotive Company

Services: Consumer Direct Marketing
Industry: Automotive

01 | Problem

  • Leading automotive company ESP direct contact program designed to sell vehicle extended service contracts
  • Improve direct marketing response rate and sales closing rates

02 | Solution

  • Implemented a “trigger-based” approach
  • Designed system to capture when prospect experienced critical events
    • Product service/repair, price concern
  • Generated personalized communication addressing individual prospect’s needs

03 | Results

  • Increased response rate by 46%
  • Increased sales closing rate 8%
  • Generated $1,500,000 in incremental sales

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