telemarketing call centers increase sales

4 Ways Telemarketing Call Centers Increase Sales

Summary: Telemarketing Call Centers have come a long way. Here are four ways to use it to drive revenue.

While the image of a telemarketing call center may not be as sexy as perhaps diving into the social media space, it’s still a critical tactic in moving the needle in your business.

However, in today’s day and age, you may wonder if telemarketing is still relevant. Here are a few reasons a telemarketing call center should be considered in your sales mix when you’re looking to build brand awareness, drive revenue for your product or service, promote a special offer, and increase customer satisfaction.

1) Build Brand Awareness:

Telemarketing is interactive, a personal conversation between Dialog Direct and a prospective customer. You have their captive attention, which is an interpersonal opportunity to position your product directly and gauge customer sentiment/feedback.

2) Drive Revenue:

While you’re capturing the opportunity of this one-to-one interaction, it’s a customized way to drive sales and revenue that’s unique to each individual. A telemarketing call center can find ways to upsell and cross sell against your current database to keep the momentum alive with customers who are already a fan of your product or service.

3) Promote a Special Offer:

Promotions are a proven tactic – think of it as calling with good news!  Special offers and promotional discounts are ways to get new customers in the door. Consider using a telemarketing call center to feature a new product or offer a discount for bulk or advanced purchases. Promotions and discounts are often the catalysts to consumer trial.

4) Increase Customer Satisfaction:

A telemarketing call center can be used to follow up with customers after the transaction to get feedback on your product or service. This is a win/win situation, because you not only get crucial input on your products, but the customer feels like you really care about their satisfaction, and is likely to give you a more positive rating just for caring. See a related blog post on handling customer complaints.

Telemarketing call centers can help you create a strategic campaign to increase sales, including the four ways above.  To learn more about telemarketing call centers and how they can best work for you, please visit

Published by

Sara Wright

Sara Wright is the Marketing Director at Dialog Direct, where she plans, produces and oversees the marketing activities at Dialog Direct. She is passionate for branding, digital marketing and the customer experience. Outside the office, she is the stylist of her lovely daughter, who takes her accessories very seriously.

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