Summary: Telemarketing Call Centers have come a long way. Here are four ways to use it to drive revenue.
While the image of a telemarketing call center may not be as sexy as perhaps diving into the social media space, it’s still a critical tactic in moving the needle in your business.
However, in today’s day and age, you may wonder if telemarketing is still relevant. Here are a few reasons a telemarketing call center should be considered in your sales mix when you’re looking to build brand awareness, drive revenue for your product or service, promote a special offer, and increase customer satisfaction.
1) Build Brand Awareness:
Telemarketing is interactive, a personal conversation between Dialog Direct and a prospective customer. You have their captive attention, which is an interpersonal opportunity to position your product directly and gauge customer sentiment/feedback.
2) Drive Revenue:
While you’re capturing the opportunity of this one-to-one interaction, it’s a customized way to drive sales and revenue that’s unique to each individual. A telemarketing call center can find ways to upsell and cross sell against your current database to keep the momentum alive with customers who are already a fan of your product or service.
3) Promote a Special Offer:
Promotions are a proven tactic – think of it as calling with good news! Special offers and promotional discounts are ways to get new customers in the door. Consider using a telemarketing call center to feature a new product or offer a discount for bulk or advanced purchases. Promotions and discounts are often the catalysts to consumer trial.
4) Increase Customer Satisfaction:
A telemarketing call center can be used to follow up with customers after the transaction to get feedback on your product or service. This is a win/win situation, because you not only get crucial input on your products, but the customer feels like you really care about their satisfaction, and is likely to give you a more positive rating just for caring. See a related blog post on handling customer complaints.
Telemarketing call centers can help you create a strategic campaign to increase sales, including the four ways above. To learn more about telemarketing call centers and how they can best work for you, please visit www.Dialog-Direct.com
