Combine multichannel marketing and integrated sales process tools to reduce complexity, improve visibility into data, and create great customer experiences.

Pharmaceutical

journey_pharma

In perhaps one of the most actively changing and competitive industries, pharmaceutical and life science companies are continually challenged with finding effective solutions that personalize and enhance the patient experience to build customer loyalty and increase sales while also being conscious of reducing costs.

Our pharmaceutical solutions provide:

  • Visibility into entire patient journey, key trends and customer interactions
  • End-to-end management of the entire marketing and sales lifecycle
  • Omnichannel marketing and sales operations support
  • Dynamic HCP, patient and stakeholder targeting to enhance engagement throughout campaigns

Our Pharmaceutical Solutions

Campaign Management

  • Patient Strategy Development
  • Patient Insights
  • Patient Nurturing Programs
  • Multichannel Patient Campaign Management
  • Patient Engagement
  • CRM Platform
  • Consolidated Data and Workflows

Order Management

  • Configurable eStore
  • Business Intelligence Tools and Analytics
  • Configurable Real-Time Dashboard
  • Mobile-Friendly Access and Usage
  • Veeva and Salesforce Integration

Product Fulfillment

  • Literature and Sample Fulfillment
  • Kitting
  • Static and Variable Direct Mail
  • HCPs, Sales Reps and Customers
  • Print Management, Print-On-Demand and Personalization

Sample Distribution

  • OTC, RX, Nutraceutical and Medical Device Samples
  • Secure, Temperature-Controlled Warehouse
  • Product Packaging
  • PDMA and FDA Compliance
  • Aggregate Spend Reporting
  • Returns Management

Patient Engagement

  • Patient Journey Mapping
  • Patient Adherence Strategies
  • Patient Educational Support
  • Patient Promotions
  • Product Information Support
  • Multichannel Support
  • Clinical Trial Support

Customer Support

  • Rep, HCP and Customer Help Desk Support
  • Multi-Language Support
  • Case Management
  • Order Inquiry and Placement
  • White Space/Vacant Territory Support
  • Adverse Event Support
  • Opt In/Opt Out Support
  • Social Media Monitoring and Engagement

Who We Work With

Pharma RX

Pharma OTC

Animal Health

Medical Device

Nutraceuticals

You’ll enjoy benefits that include:

  • Increased patient adherence
  • Decreased customer support costs
  • Increased brand awareness
  • Increased operational effectiveness

Value

diamond

Dialog Direct Delivers:

  • FDA Certification
  • PDMA Certifications
  • HIPAA-Compliant
  • PCI-DSS 3.2
  • GMP
  • ISO-Certified
  • SSAE 16
  • Secure, Temperature-Controlled Warehouse

Case Study

Customer Objective

Provide branded materials to HCPs as requested through Inside Sales Efforts in a cost-efficient and timely manner considering the many variations of multi-branded requests.

Dialog Direct Solution

  • Improve single/multi-brand sort sequence to gain collation efficiency
  • Redesign cover letter to also serve as custom pick list
  • Consolidated items to simplify insertion process and print-on-demand
  • Mail via DHL solution to increase speed to market

Results

  • Saved $50,000 per year on offset print, storage, freight
  • Saved $200,000 per year on postage
  • Faster delivery time to HCPs